His Highness Shaikh Mohammad Bin Rashid Al Maktoum, Vice-President and Prime Minister of the UAE and Ruler of Dubai, launched Dubai’s new brand, which will be used in the international marketing and promotion of the emirate.
The brand, which is a combination of Arabic and English writing, was launched on Monday by Shaikh Mohammad during his visit to the ATM 2014, accompanied by Shaikh Maktoum Bin Mohammad Bin Rashid Al Maktoum, Deputy Ruler of Dubai. They were accompanied by Shaikh Ahmad Bin Saeed Al Maktoum, President of Dubai Civil Aviation and Chairman and CEO of Emirates airline and Group, a WAM report said.
Shaikh Mohammad issued instructions to government departments and bodies to use the new brand in marketing and promoting Dubai on the international stage, to emphasise that the emirate is run by one team and talks with one voice to its citizens and visitors.
So, do you like the new look?